Max Michel is perhaps the most well known athlete in the world of shooting sports. With several world championships to his name, any design created to represent him and his brand must reflect that level of prestige.
I designed a new logo and accompanying flyer for his Elite Training Camp. The crown-inspired logo is appropriate for a man who has dominated the realm of shooting sports for so long, and the gold and white color scheme reinforce the regal theme as well as the premium quality one can expect when attending this event.
The next project was creating a flyer and new website banners for Max’s Pro Shooter Experience. The event’s location of Las Vegas was incorporated into the designs, with images of attendees and instructors in the vast desert landscape representing the experience one can expect during the day, while the vibrant colors sprinkled throughout are indicative of the Vegas nightlife ready to be enjoyed after a long day of shooting.